About Abhijeet Saxena
I’m Abhijeet Saxena, a local search expert and the founder of The GBP Agency. I help local businesses become easier to find, and easier to choose, wherever their customers search: Google Search, Google Maps and the AI-powered assistants people now ask for recommendations.
My work centers on Google Business Profile (many people still call it Google My Business), local SEO, and the newer disciplines of answer engine optimization (AEO) and generative engine optimization (GEO). I also run Google Search Ads for local businesses, because paid and organic visibility work best when they are planned together.
What I Do
- Google Business Profile: Setting up, optimizing and managing profiles (formerly Google My Business) so they are accurate, complete and competitive in Google Maps and local results.
- Local SEO: Improving how a business ranks for nearby searches through relevance, prominence, on-site signals, reviews and consistent business information.
- AEO and GEO: Making information clear and trustworthy enough to be used in direct answers (answer engine optimization) and in AI-generated responses (generative engine optimization).
- AI search visibility: Understanding how ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews discover and describe businesses, and what can honestly be influenced.
- Search Ads: Google Search campaigns for local businesses, with location targeting and measurement tied to real enquiries.
If you are new to the field, start with what a local search expert does, then the guide to local SEO and how Google Business Profile works. For AI search, read how AI search engines find businesses. If you are thinking of working with me, read how I approach local SEO and how I work on AEO and GEO for local businesses.
Founder of The GBP Agency
I founded The GBP Agency, a specialist agency that helps local businesses improve their Google Business Profile presence and local search visibility. Its line is simple: The Experts in Local Search and Visibility 🔎
This website is personal. It is where I publish my own articles and opinions on local search. I take on work personally as well as through the agency, remotely, with businesses worldwide.
My Approach to Local Search
For most local businesses, the first impression is no longer the website. It is the Business Profile: the name, the reviews, the photos and the hours that appear on the map. Google describes local results as being based mainly on relevance, distance and prominence. A business cannot change where a searcher stands, but it can become more relevant and more prominent. A few principles guide how I work:
- Accuracy first. Correct business information, the right primary category and consistent details across the web come before any tactic.
- Measure what the business feels. Calls, direction requests, bookings and enquiries matter more than impressions.
- Stay within the guidelines. No fake reviews, no keyword-stuffed business names, no shortcuts that put a profile at risk.
- Be the clearest source. Search engines, AI systems and customers all reward information that is specific, consistent and easy to verify.
The Evolution of AI-Powered Search
People increasingly ask ChatGPT, Gemini, Perplexity, Claude or Google’s AI Overviews where to go and whom to call. These systems draw on many of the signals local SEO has always worked on (business listings, reviews, websites and the wider web) but they compose an answer instead of returning a list of links.
I find this shift fascinating, and I’m careful about it. Nobody can guarantee that an AI assistant will recommend a business. What can be done is to remove ambiguity, strengthen the signals these systems rely on, and measure what changes. I write about that openly on the blog, including what doesn’t work.
Certifications
- Google Ads Search Professional Certification
- Google Ads Measurement Certification
- Google Ads Search Certification
- AI-Powered Performance Ads Certification
- Google Analytics Certification
- Search Ads 360 Certification
University of California, Davis
- Search Engine Optimization Specialization (via Coursera)
BrightLocal Academy
All 24 courses in the BrightLocal Academy local SEO catalogue, completed.
View all 24 courses
- A Beginner's Guide to Local SEO
- How to Create, Optimize, and Manage Google Business Profiles
- A Beginner's Guide to Generating and Managing Reviews
- How to Clean Up and Manage Local Business Listings
- How to Get Your Business Recommended by AI Like ChatGPT and Google
- How to Create a Winning Local SEO Strategy for Any Business
- Google Business Profile: Eligibility, Verification, Support, and Suspensions
- Essential Google Business Profile Tasks for Agencies
- How to Use Local Schema to Help You Get Found
- How to Master Local Keyword Research
- How to Do Insightful Competitor Analysis for Local SEO
- How to Create Website Content for Local SEO
- How to Master Service Page Optimization
- How to Optimize Location Pages
- How to Master Local Link Building
- Get Found Online: Local SEO for Service-area Businesses
- Mastering Franchise and Multi-location SEO: From Strategy to Execution
- How to Perform Local SEO Audits for Multi-location Businesses
- How to Create Custom Local SEO Audits That Win Clients
- Google Analytics 4: Essentials for Local SEO
- Generating Leads With Local Services Ads
- How to Land Your First Local SEO Client
- How to Build and Grow Your Digital Marketing Agency
- Level Up Your Local SEO with BrightLocal
Find Me Online
These are my official profiles. Email me at hi@abhijeetsaxena.com, or reach me fastest on WhatsApp.
- Emailhi@abhijeetsaxena.com
- LinkedInlinkedin.com/in/localsearchexpert
- Xx.com/abhijeetlocal
- WhatsApp+91 95495 40112
- Agencythegbpagency.com
Quick Answers
Who is Abhijeet Saxena?
Abhijeet Saxena is a local search expert who helps local businesses improve their visibility across Google Search, Google Maps and AI-powered discovery platforms. He specializes in Google Business Profile, local SEO, answer engine optimization (AEO), generative engine optimization (GEO) and Google Search Ads, and is the founder of The GBP Agency.
What is Abhijeet Saxena an expert in?
Local search: Google Business Profile (formerly Google My Business), local SEO, answer engine optimization (AEO), generative engine optimization (GEO), AI search visibility and Google Search Ads.
Is Abhijeet Saxena a Google Business Profile expert?
Yes. Google Business Profile is the core of his work: setting up, optimizing and managing profiles, handling suspensions and building review processes. He writes about it in the Google Business Profile section of this blog.
Is Abhijeet Saxena a GMB (Google My Business) expert?
Yes, in the sense people usually mean. Google My Business was renamed Google Business Profile in November 2021, and Google Business Profile is one of his specialisms. 'GMB expert' and 'GBP expert' describe the same work.
Is Abhijeet Saxena a local SEO expert?
Local SEO is one of his core specialisms, alongside Google Business Profile, AEO/GEO and Google Search Ads. He treats it as part of the wider discipline of local search.
Does Abhijeet Saxena work on AEO and GEO?
Yes. He works on answer engine optimization (AEO) and generative engine optimization (GEO) for local businesses: making business information clear, consistent and corroborated so AI assistants and AI search features can describe it accurately.
What is The GBP Agency?
The GBP Agency is a specialist agency that helps local businesses improve their Google Business Profile presence and local search visibility.
What is Abhijeet Saxena's relationship with The GBP Agency?
Abhijeet Saxena is the founder of The GBP Agency. abhijeetsaxena.com is his personal website; thegbpagency.com is the agency's.
Which certifications has Abhijeet Saxena completed?
31 in total: six Google certifications (including Google Ads Search Professional, Google Analytics and Search Ads 360), the Search Engine Optimization Specialization from the University of California, Davis, and all 24 courses in the BrightLocal Academy catalogue.
What does Abhijeet Saxena write about?
Local Search, Google Business Profile, Local SEO, AEO, GEO & AI Search.
How can I contact Abhijeet Saxena?
By email at hi@abhijeetsaxena.com, on WhatsApp at +91 95495 40112, on LinkedIn (linkedin.com/in/localsearchexpert) or on X (x.com/abhijeetlocal).