Abhijeet Saxena

LinkedInXWhatsApp

Blog

Practical writing on local search, Google Business Profile, local SEO, AEO, GEO and AI search visibility, for the business owners and marketers who do this work.

  1. Local SEO Expert: How I Approach Local SEO for a Business

    How Abhijeet Saxena works as a local SEO expert: what he checks first, the order of work, what he won't do, how results are measured and how to get in touch.

    3 min readLocal SEO

  2. AEO and GEO Expert for Local Businesses: How I Work on AI Search Visibility

    How Abhijeet Saxena approaches AEO and GEO for local businesses: the entity audit, answer-first content, corroboration, crawler access and honest measurement.

    3 min readAEO, GEO & AI Search

  3. What Is a Local Search Expert? Roles, Skills and How Local Search Works

    What a local search expert does, the skills the role requires, how it differs from a general SEO, and how local search actually works behind the scenes.

    7 min readLocal Search

  4. Local Search Explained: How Customers Discover Businesses Near Them

    How local search works from the customer's side: local intent, near me searches, the local pack, Maps, reviews and AI answers.

    4 min readLocal Search

  5. Google Maps vs Google Search: Understanding the Two Major Local Discovery Experiences

    How local results differ on Google Maps and Google Search: the local pack, the Maps app, user intent and what businesses should optimize for each.

    4 min readLocal Search

  6. What Is Google Business Profile? A Complete Guide for Local Businesses

    What Google Business Profile is, who is eligible, what it includes, how verification and management work, what it costs and why it matters.

    5 min readGoogle Business Profile

  7. Google Business Profile Expert: What They Do and How They Help Local Businesses

    What a Google Business Profile expert (GBP or GMB expert) is, the problems they solve and how they help local businesses earn visibility and trust.

    5 min readGoogle Business Profile

  8. Google My Business vs Google Business Profile: What Changed and What Businesses Need to Know

    Google My Business became Google Business Profile in 2021. What changed, which features were retired and which old GMB advice still applies.

    3 min readGoogle Business Profile

  9. How to Optimize a Google Business Profile: A Comprehensive Practical Guide

    Step-by-step Google Business Profile optimization: name, categories, address, hours, services, photos, reviews, posts, monitoring and measurement.

    6 min readGoogle Business Profile

  10. Google Business Profile Ranking Factors: Understanding Relevance, Distance and Prominence

    Google says local results depend on relevance, distance and prominence. What each means, what influences it, what you can change and common myths.

    4 min readGoogle Business Profile

  11. Google Business Profile Categories: How to Choose the Right Primary and Secondary Categories

    How Google Business Profile categories work: choosing the right primary category, when to add secondary ones, how to research them and mistakes to avoid.

    5 min readGoogle Business Profile

  12. Google Business Profile Reviews: A Practical Strategy for Building Trust and Visibility

    A policy-compliant strategy for Google reviews: how and when to ask, how to respond, what Google prohibits and how to handle fake reviews.

    4 min readGoogle Business Profile