Blog, page 2
Practical writing on local search, Google Business Profile, local SEO, AEO, GEO and AI search visibility, for the business owners and marketers who do this work.
Google Business Profile Suspensions: Common Causes, Prevention and Recovery Principles
Why Google Business Profiles get suspended or disabled, how to prevent it, and how to appeal with the right evidence using Google's tools.
What Is Local SEO? A Complete Guide to Local Search Optimization
Local SEO explained: what it is, how local rankings work, the core components, a five-layer framework and how to measure results.
Local SEO Ranking Factors: What Actually Influences Local Visibility?
The signals that influence local visibility in the map pack and local organic results, what Google documents, and how to prioritize them.
Local SEO vs Traditional SEO: Key Differences and How They Work Together
How local SEO differs from traditional SEO in goals, results, ranking signals and measurement, which one a business needs, and how they work together.
Local SEO for Multi-Location Businesses: Managing Visibility Across Multiple Locations
How to run local SEO across many locations: data governance, Business Profile Manager, bulk verification, location pages and measurement.
What Is Answer Engine Optimization (AEO)? A Practical Introduction
Answer engine optimization (AEO) explained: what answer engines are, how answers get selected, practical AEO techniques, local examples and limits.
What Is Generative Engine Optimization (GEO)? Understanding the New Search Landscape
Generative engine optimization (GEO) explained: where the term comes from, what the research found, practical GEO work and what is still unknown.
AEO vs GEO vs SEO: Understanding the Differences and Their Relationship
A clear comparison of AEO, GEO and SEO: goals, outputs, what each optimizes, how they overlap, how to prioritize them and what an AEO/GEO expert actually does.
How AI Search Engines Discover and Reference Businesses and Experts
How ChatGPT, Gemini, Perplexity, Claude and AI Overviews find and cite businesses and experts, and what you can actually control.
What Does a Google Business Profile Expert Do? Tasks, Skills and How to Choose One
Hiring a Google Business Profile expert? The monthly tasks to expect, the skills to look for, questions to ask, claims to verify and red flags to avoid.