Local Search
How people discover nearby businesses on Google Search, Google Maps and beyond, and what a local search expert does about it.
What Is a Local Search Expert? Roles, Skills and How Local Search Works
What a local search expert does, the skills the role requires, how it differs from a general SEO, and how local search actually works behind the scenes.
Local Search Explained: How Customers Discover Businesses Near Them
How local search works from the customer's side: local intent, near me searches, the local pack, Maps, reviews and AI answers.
Google Maps vs Google Search: Understanding the Two Major Local Discovery Experiences
How local results differ on Google Maps and Google Search: the local pack, the Maps app, user intent and what businesses should optimize for each.